Friday, August 30

Tuesday, Sept.3 ~ Mythology in Advertising

Prefixes
  • circum - around
  • const - stand
Suffixes
  • cide - kill
  • esis, osis - action, process, condition
Root
  • germ - vital part

Quick Review: What is each one known for? 
Image result for olympian gods hierarchy

Journal #8 ~ Allusions to Mythology in Advertising:

*First copy the definition of allusion

ALLUSION: A casual reference in literature to a person, place, event, or another passage of literature, often without explicit identification. Allusions can originate in mythology, biblical references, historical events, legends, geography, or earlier literary works. Authors often use allusion to establish a tone, create an implied association.



We all know that companies create identity by the power of association. They can use association by name or image. What identity did Honda intend on giving their van by giving the name, Odyssey, to this model?

Continuing J8... Identify the Allusion: Using your knowledge of Greek mythology and some internet research, figure out why your assigned company or product is named or branded as it is.
  • In your journal, record the name and a brief description to explain why the company chose that name/logo. To see all images, click here.

HW: Finish all company/description entries in Journal #8 and complete Journal #9.

 EQ: Why should we study mythology if they are just false idols anyway? 

Journal #9 (Honors only) ~ Chesterton on Mythology: Read this Chesterton article .
1. Chesterton says that "he who has no sympathy with the myths has no sympathy with men" (361). What does he mean and do you agree?
2. According to Chesterton, where does the need for sacrifice come from? What does it satisfy? Do you think people today still feel that need?
3. According to Chesterton, why is Greek Mythology worth studying?
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