Tuesday, September 18 ~ EQ: Why do companies/people use allusions to stories in their branding process?

How did it go yesterday?

• Discuss IXL, Lewis & Campbell

EQ: Why do companies/people use allusions to stories in their branding process? 

Journal #9 ~ Allusions to Mythology in Advertising:

*First copy the definition of allusion

ALLUSION: A casual reference in literature to a person, place, event, or another passage of literature, often without explicit identification. Allusions can originate in mythology, biblical references, historical events, legends, geography, or earlier literary works. Authors often use allusion to establish a tone, create an implied association.

We all know that companies create identity by the power of association. They can use association by name or image. What identity did Honda intend on giving their van by giving the name, Odyssey, to this model?

Continuing J9... Identify the Allusion: Using your knowledge of Greek mythology and some internet research, figure out why your assigned company or product is named or branded as it is.

• In your journal, record the name and a brief description to explain why they chose that name/logo. To see all images, click here.

HW: Finish Journal 9