Wednesday, Sept. 13 ~ Mythology in Advertising

Prefix

• bio - life
• caco - bad

Suffix

• escent - in the process of 
• ese - native of, language of 

 Root

• voc - call

NOTE: Journal checks today during independent work.


Journal #9 ~ Allusions to Mythology in Advertising:

*First copy the definition of allusion

ALLUSION: A casual reference in literature to a person, place, event, or another passage of literature, often without explicit identification. Allusions can originate in mythology, biblical references, historical events, legends, geography, or earlier literary works. Authors often use allusion to establish a tone, create an implied association.

We all know that companies create identity by the power of association. They can use association by name or image. What identity did Honda intend on giving their van by giving the name, Odyssey, to this model?

Continuing J9... Identify the Allusion: Using your knowledge of Greek mythology and some internet research, figure out why your assigned company or product is named or branded as it is.

• In your journal, record the name and a brief description to explain why they chose that name/logo. To see all images, click here.

HW: Finish all company/description entries in Journal #9 and complete Journal #10.

Journal #10 ~ Chesterton on Mythology: Read this Chesterton article .
1. Chesterton says that "he who has no sympathy with the myths has no sympathy with men" (361). What does he mean and do you agree?
2. According to Chesterton, where does the need for sacrifice come from? What does it satisfy? Do you think people today still feel that need?
3. According to Chesterton, why is Greek Mythology worth studying?